Portfolio Highlights

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💼 Portfolio Overview
Welcome to my project archive—where strategy meets storytelling and data meets design. I work at the intersection of communications, digital strategy, and audience engagement to turn complex goals into clear, measurable results. Below you'll find a curated selection of case studies that reflect my work across nonprofit, government, and startup sectors.

Each project captures a unique challenge—from rebuilding internal communications at scale to launching high-visibility marketing campaigns—and showcases how I approach work with empathy, creativity, and impact.

Click any case study below to explore the approach, execution, and outcomes.
- Multichannel Awareness Campaign — Digital Marketing Manager Lens
Led a cross-channel campaign (email, paid social, website, SEO content) to support a product launch.
- Collaborated with analytics, design, and product teams to execute from strategy through reporting. Resulted in a 57% increase in site traffic and a 2.5x boost in lead conversions.

- Intranet Relaunch for a Distributed Team — Internal Comms + Project Mgmt Focus
Managed the end-to-end relaunch of an outdated internal comms platform used by 1,000+ employees. Developed content strategy, aligned stakeholders, and led training rollout. Drove a 40% increase in daily intranet usage and reduced internal email traffic by 25%.

Core Skills in Action
🧠 Communications Strategy — Executive messaging, internal campaigns, crisis comms
📈 Digital Marketing — Paid + organic strategy, SEO/SEM, analytics dashboards
🎯 Project Management — Timeline and milestone ownership, stakeholder alignment
🤝 Client & Stakeholder Engagement — Building trust, managing feedback loops
🔄 Change Management — Guiding communications during tech rollouts and restructures
💬 Team Leadership — Mentoring creatives, leading cross-functional pods

Quick Wins
✅ Email Open Rate Optimization
Rewrote and segmented an employee email series. Introduced personalization + A/B testing, raising open rates from 22% to 46% in six weeks.

- CRM + Messaging Overhaul
Audited CRM comms and streamlined touchpoints for a client lifecycle journey. Resulted in stronger NPS scores and smoother upsell conversion.

- Campaign Playbook for Client Teams
Built a repeatable digital strategy template for client onboarding, reducing planning time by 50% and ensuring consistent launch quality.