Elizabeth Carpenter
Strategic Marketing Leader & Digital Storyteller
Featured Projects
Explore some of my favorite projects where creativity, strategic thinking, and project management come together. From community-focused campaigns to digital marketing innovations, each project highlights my dedication to meaningful storytelling, efficient project execution, and audience engagement.
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Project 01
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Project 02
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Project 03
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Strategic Marketing Leader & Digital Storyteller
Strategic Communications Leader | Marketing & Engagement Specialist | Digital Storyteller
With 10+ years of experience leading integrated marketing campaigns, I specialize in transforming complex ideas into compelling narratives that drive engagement and measurable results. I've led brand and communications efforts for mission-driven organizations, national nonprofits, and federal contractors—boosting stakeholder engagement by up to 60% and increasing campaign ROI through omni-channel strategy. I'm passionate about purpose-driven work, human connection, and turning ideas into action.
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Elizabeth Carpenter
Internal Communications | Digital Strategy | Employee Engagement
Crafting strategies that connect, inspire, and drive results across global organizations.
Welcome to my portfolio!
I partner with mission‑driven nonprofits, B‑Corps, government agencies, and private contractors to deliver integrated marketing communications, stakeholder engagement, and data‑driven digital strategy. By blending cross‑functional collaboration, brand development, and performance analytics, I drive measurable impact and ROI.
Impact That Drives Change
Saved $75K+
In mission critical operations
Streamlined tools and vendors to cut costs and boost efficiency.
300+ Hours Saved
Through thoughtful automation
Centralized calendars and workflows freed up team bandwidth.
15M+ Impressions
Across digital campaigns
Led SEO, email, and content strategy to grow reach and visibility.
890+ Connections
Donors and clients relationships
Built personalized messaging strategies that strengthened relationships.
About
Who I am
I’m Elizabeth Carpenter—a communications strategist and project manager with 10+ years leading end‑to‑end campaigns across fundraising, CSR initiatives, government relations, and commercial product launches. I excel at stakeholder engagement, content creation, SEO/SEM optimization, and CRM implementation. Whether securing major gifts for nonprofits, managing defense‑contract change‑management comms, or crafting go‑to‑market strategies for B‑Corps, I fuse creative storytelling with analytics to exceed KPIs. Outside work, I find inspiration birdwatching—where patience, attention to detail, and strategic observation fuel my professional practice.
Core Competencies
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Integrated Marketing Communications & Brand Messaging
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Stakeholder Engagement & Donor Stewardship
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Digital Strategy, SEO/SEM & Marketing Automation
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Project Management & Cross‑Functional Leadership
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Data Analysis, Performance Metrics & Impact Reporting
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CRM, Email Marketing & Social Media Management
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Fundraising Campaigns & Grant Writing
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Public Relations & Government Relations
Who I am
As a strategic communicator and content leader, I bring the insight, creativity, and clarity that today’s teams need to thrive. This section highlights the expertise I offer—from employee engagement to digital content strategy—and how I help organizations communicate with purpose, build trust, and grow with intention
Role: Communications Lead
Scope: Community engagement, slide‑deck design, stakeholder alignment
Key Result: Drove a 30% increase in volunteer sign‑ups by leveraging integrated social media ads, email drip campaigns, and local press relations.
Block by Block Community Outreach Campaign
Role: Digital Marketing Consultant
Scope: Case‑study synthesis, brand guide, stakeholder presentation
Key Result: Delivered a unified 15‑slide Canva deck that secured a $50K pilot budget by highlighting sustainability metrics and ROI projections.
Block by Block Community Outreach Campaign
I build initiatives that do more than inform—they inspire. I create spaces where employees feel heard, valued, and part of something bigger.
Block by Block Community Outreach Campaign
Whether collaborating with IT, HR, or Creative, I bridge teams, eliminate silos, and lead with empathy to turn shared goals into tangible outcomes.
Block by Block Community Outreach Campaign
I build initiatives that do more than inform—they inspire. I create spaces where employees feel heard, valued, and part of something bigger.
Block by Block Community Outreach Campaign
I’m not just a communicator—I’m a connector. I cultivate trust with stakeholders at every level, aligning strategy with mission, and always showing up with heart.
Block by Block Community Outreach Campaign
Featured Projects
Explore some of my favorite projects where creativity, strategic thinking, and project management come together. From community-focused campaigns to digital marketing innovations, each project highlights my dedication to meaningful storytelling, efficient project execution, and audience engagement.
Internal Communications Audit
Role: Internal Communications & Strategy Specialist
Streamlined 500+ internal assets for Meridian Solutions Group,
increasing message clarity and reducing asset redundancy by 35%.
VitaGlow Skincare — Full-Funnel Digital Growth for a Vegan Wellness Brand
Interested in Collaborating? Let's Connect today.
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Role: Digital Marketing Strategist
Impact Highlights:
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Engineered a multi-channel marketing strategy that fueled 120% social media growth and increased organic traffic by 70% QoQ.
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Secured first-page Google rankings for high-value SEO keywords and optimized web UX to significantly improve conversion rates.
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Built strategic influencer partnerships and launched a high-engagement content calendar to differentiate VitaGlow in a saturated beauty market.
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Unified customer research insights with authentic brand storytelling to strengthen trust and loyalty across digital platforms.
Core Skills: SEO Content Strategy · Brand Differentiation · Influencer Campaigns · Digital Engagement · Conversion Optimization · Consumer Behavior Insights
Eclare Works — Founder-Led Digital Strategy for Small Business Growth
Role: Founder & Lead Digital Strategist
Impact Highlights:
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Scaled digital marketing services across SEO, social, and content, driving a 40% increase in lead generation and 50% boost in online engagement.
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Spearheaded data-driven campaigns and storytelling initiatives that elevated visibility and client impact across nonprofit and SMB sectors.
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Positioned Eclare Works as a trusted, scalable partner for digital transformation through affordable, ROI-focused marketing solutions.
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Oversaw full-stack operations including financial planning, client development, go-to-market strategy, and campaign performance reporting.
Core Skills: Full-Cycle Marketing Strategy · Business Development · Small Business Enablement · Performance Analytics · Thought Leadership
Resume
Resume
Optimized for ATS & Keyword‑Driven Searches
I combine strategic planning, integrated marketing, and public‑sector communications to deliver measurable outcomes. My expertise spans:
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Campaign Management & Budget Oversight
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CRM & Marketing Automation (HubSpot, DonorPerfect)
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Fundraising Strategy & Grant Writing
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SEO/SEM, Analytics & Performance Reporting
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Corporate & Internal Communications
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Change Management & Cross‑Functional Leadership
[Download Full Resume]
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Multichannel Storytelling Campaign Example
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As the Digital Marketing Strategist for VitaGlow Skincare, I led a full-funnel campaign that drove 120% growth in social media engagement and a 70% increase in organic traffic quarter-over-quarter. By combining high-impact SEO content, influencer partnerships, and UX optimization, I helped position VitaGlow as a standout ethical beauty brand in a crowded marketplace. My work unified customer insights with authentic storytelling to build trust, boost conversions, and elevate brand loyalty.
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Let’s Turn Ideas into Impact!
Got a bold vision, a game‑changing campaign, or just want to brainstorm over coffee (virtual or real)? I’m all ears—and ready to bring your next project to life.
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What’s Your Big Idea?
Prefer email? Shoot me a note at elizabeth.carpenter@gmail.com
Stay inspired—find me on Linkedin
elizabeth@iiseliz.com
443.598.2910
Washington DC, 20003
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